Apex is looking to create an initial set of rendered product images for our range launch, with a view to a long term relationship to provide support across social content, hero content, and animations. The purpose of this brief is to outline the full project scope, giving you (the creator) visibility over what Apex may need, with a view to creating a launch package.
We want to keep the content simple, clean, and commerce focused initially. We have a wider scope for the direction of the brand whereby we will need support across hero headers and creating interactive or flexible renders for more complex product content:
1 x Rendered sock in primary static position
4 x Different camera angles of the initial modelled sock (2 standard & 2 close up)
2 x Separate renders of the left sock and right sock (Transparent Background)
1 x Static Hero header lifestyle image (Desktop and Mobile)
5 x Social media images (With additional rain, smoke, speed, effects)
Our initial goal is to create commerce focused product images. Renders with high level of detail, photo-real, with off-white background is the simplest way to showcase the product in a way consumers are used to shopping. We will be taking individual lifestyle (real world) product photos ourselves to be cost-efficient.
We want the socks to 'float' off the ground. We can test a soft shadow under the sock.
We want the renders to be photo-realistic. Ideally look a bit like they have been photographed. The goal is not a lifeless render, where the shot looks 'too' perfect.
Fluid or In-Action
Our competition uses plastic moulded feet shape to photograph, we don't want this.
Apex Product Page
This is where your sock render will go on our product page:
(The socks you see in this image are an example of a competitor only.)
Content - Phase 1
1 x Rendered Sock in primary position
A single image that is used as the primary position for the various camera angles needed, as well as the individual renders for each sock. The ideal position is similar to the blue image below, but with the socks tilted towards the camera. (Clarification needed).
Experimenting with angles and positioning of the primary render
4 x Different Camera Angles
4 or so camera angles based off the original image. 2 of these will be shots of the whole socks, either from behind, below, or the side. Then 2 images that are more close up images of the heel, logo, or underside.
2 x Separate Renders of the left sock and right sock
A single render of the left sock, and a single render of the right sock (based on the original render) on a transparent background. This will allow me to manipulate some shots in Photoshop, create some basic social content to begin with.
Content - Phase 2
1 x Static Hero Header lifestyle image
A static image based off the original render (from a particular camera angle). This image will have some effects or edits, as part of a lifestyle or hero shot. We need one for desktop and for mobile (using the same hero image).
5 x Social Media Images/GIFs/Video Edits
Social media images (or product images) that use our initial rendered image, but with lifestyle/football related backgrounds. We'd like a mixture of static content (like the first 2 images below) as well as editing any of our video we capture and adding animations or effects. Again a lot of creative license here.