We help stores reward their online community and convert social followers into transactions using 5 unique commerce tools.
Today the livelihood of small stores and their owners depends on unfair algorithms and inconsistent engagement.
This has to change.
"Pay To Win" Social Platforms Damage Engagement.
Expensive for smaller stores using paid ads to reach target audience. Implausible to build or maintain strong relationships with their community on saturated social platforms where only 7% of followers see content.
No Dedicated Social Shopping App.
Online shopping is scattered and over-complicated. No single space to connect, communicate, rewards, shop and sell.
Social Followers Don't Convert to Cash.
The effort put into building strong social media followings does not always convert into multiple transactions and repeat customers.
The Complete App.
A chronological social space that collates a users favourite stores, influencers and friends - all on a platform designed to reward shopper engagement.
Customer Touch Points.
A set of social tools that turns followers into fans. Impulse makes them feel like an insider and a vital community member.
On-board users and boost transactions via Flash Sales, Rewards, Feedback and Stripe checkouts that cut down abandoned sales.
5 Unique commerce tools built into the Impulse platform. Boost engagement, increase sales, and showcase real-time analytics.
Revenue With "0" Users.
Turn platform revenue without registered users. Our open tools allow non Impulse users to access Impulse content, engage, and buy products.
Our Stores are our Influencers. Stores using our tools push their following to interact and use Impulse. It's in their best interest to share these tools to increase transactions.
Stores upload product or use one of our 5 commerce tools.
Engage & Buy
Share "open" post to Impulse users and external social followers.
All transactions and engagement is tracked and orders processed.
Concept developed over 6 months, 14 versions, and 220 surveys.
Began network building and funding search.
Offered £60,000 Angel investment in 2016. Turned it down to self-fund and develop. Hold 100% equity.
Secured funding via Virgin Start Up, EU grants, and running side hustles.
Began building platform. Negotiated extra £25,000 free work as part of our contract due to delays.
Development finished. Alpha preparation began.
Alpha complete. Beta preparation and platform updates.
Beta launch to 400 Test Users and 20 Stores. Gymshark Partnership.
Gymshark sign Letter of Intent - KPIs to meet 250K Users, 25K Transactions, 100 Stores
Launched Web Platform.
weareimpulse.co | 5.5k curated products from over 500 Stores. 2500 Early Access requests from Users and Stores. Tested with 400 Users and 20 Stores.
Working alongside Social Media, Insights, and Digital Community team to develop Impulse and our upcoming commerce tools. Signed Letter of Intent (250k Users & 25k Transactions).
Early Access Stores.
15 Stores open to testing our commerce tools when we launch the app. Aim to have 50 Stores by launch.
Social Shopping Market
Source: Booz & Co
Source: Statista & RJ Metrics
Stores with Alexa Ranking 500K - 1M
32% Bought 11x In Last 3 Months
16-24 UK Online Shoppers
Source: Office For National Statistics
Verified Stores pay 10% on sales direct through Impulse checkout.
Monthly service to provide key stores with our commerce tools.
Avg. Social Media Order
Accessible ads at £4 CPM to allow smallest stores to boost exposure.
Projections based on in-depth research into the current market behaviour of our target audience outlined in the "Market" slide and explained further in our Business Plan:
Transactions at £4.20 Avg Commission
Verified Stores at £30 & £90 per month plan
Open Commerce Tools.
Connect and build relationships with our influencer network promoting Impulse to their social following via blogs, videos, and reviews.
Paid Social Media. Blog, Email, and Platform. Constant daily updates, new products, interviews, reviews, shoutouts, increase retention and boost community.
Total Revenue from 2019 - 2022