Impulse.
We help stores reward their online community and convert social followers into transactions using 5 unique commerce tools.
Featured
Impulse.
Today the livelihood of small stores and their owners depends on unfair algorithms and inconsistent engagement.
This has to change.
Problem.
Impulse.
"Pay To Win" Social Platforms Damage Engagement.
Expensive for smaller stores using paid ads to reach target audience. Implausible to build or maintain strong relationships with their community on saturated social platforms where only 7% of followers see content.
No Dedicated Social Shopping App.
Online shopping is scattered and over-complicated. No single space to connect, communicate, rewards, shop and sell.
Social Followers Don't Convert to Cash.
The effort put into building strong social media followings does not always convert into multiple transactions and repeat customers.
Solution.
The Complete App.
A chronological social space that collates a users favourite stores, influencers and friends - all on a platform designed to reward shopper engagement.
Customer Touch Points.
A set of social tools that turns followers into fans. Impulse makes them feel like an insider and a vital community member.
Impulse.
Intelligent Tools.
On-board users and boost transactions via Flash Sales, Rewards, Feedback and Stripe checkouts that cut down abandoned sales.
USP.
Commerce Tools.
5 Unique commerce tools built into the Impulse platform. Boost engagement, increase sales, and showcase real-time analytics.
Revenue With "0" Users.
Turn platform revenue without registered users. Our open tools allow non Impulse users to access Impulse content, engage, and buy products.
Influencer Stores.
Our Stores are our Influencers. Stores using our tools push their following to interact and use Impulse. It's in their best interest to share these tools to increase transactions.
Impulse.
Product.
Impulse.
Product Uploaded
Stores upload product or use one of our 5 commerce tools.
Engage & Buy
Share "open" post to Impulse users and external social followers.
Track Sales
All transactions and engagement is tracked and orders processed.
Timeline.
Impulse.
May 2015
Concept developed over 6 months, 14 versions, and 220 surveys.
Dec 2015
Began network building and funding search.
Mar 2016
Offered £60,000 Angel investment in 2016. Turned it down to self-fund and develop. Hold 100% equity.
Sep 2016
Secured funding via Virgin Start Up, EU grants, and running side hustles.
Feb 2017
Began building platform. Negotiated extra £25,000 free work as part of our contract due to delays.
Nov 2017
Development finished. Alpha preparation began.
Feb 2018
Alpha complete. Beta preparation and platform updates.
Oct 2018
Beta launch to 400 Test Users and 20 Stores. Gymshark Partnership.
Gymshark sign Letter of Intent - KPIs to meet 250K Users, 25K Transactions, 100 Stores
Apr 2018
Traction.
5.5k
Products
1
GS Letter
15
EA Stores
Launched Web Platform.
weareimpulse.co | 5.5k curated products from over 500 Stores. 2500 Early Access requests from Users and Stores. Tested with 400 Users and 20 Stores.
Gymshark.
Working alongside Social Media, Insights, and Digital Community team to develop Impulse and our upcoming commerce tools. Signed Letter of Intent (250k Users & 25k Transactions).
Early Access Stores.
15 Stores open to testing our commerce tools when we launch the app. Aim to have 50 Stores by launch.
Impulse.
Market.
Impulse.
Social Shopping Market
$33 Bn
2015
Source: Booz & Co
2017
$84 Bn
Source: Statista & RJ Metrics
Smaller Online Store Revenue
Stores with Alexa Ranking 500K - 1M
Addressable Market
600k
32% Bought 11x In Last 3 Months
Shopify Stores
16-24 UK Online Shoppers
2019
2017
Source: Shopify
Source: Office For National Statistics
Revenue.
10% Comission
Verified Stores pay 10% on sales direct through Impulse checkout.
Subscription
Monthly service to provide key stores with our commerce tools.
Financials.
$55
Avg. Social Media Order
2017
Source: Statista
Impulse.
Tiered Advertising
Accessible ads at £4 CPM to allow smallest stores to boost exposure.
Impulse.
Projections based on in-depth research into the current market behaviour of our target audience outlined in the "Market" slide and explained further in our Business Plan:
2.8m
+
10k
Transactions at £4.20 Avg Commission
Verified Stores at £30 & £90 per month plan
Growth.
On-Board our Stores' Social Followers
We recruit users and they convert dormant followers into transactions.
Open Commerce Tools.
Connect and build relationships with our influencer network promoting Impulse to their social following via blogs, videos, and reviews.
Content Creation.
Paid Social Media. Blog, Email, and Platform. Constant daily updates, new products, interviews, reviews, shoutouts, increase retention and boost community.
Competition.
=
£15.2m
Total Revenue from 2019 - 2022
Impulse.
Year One
500
Stores
x
Avg. Social Following
10k
=
5m
Direct Potential Users to Access
Target
100k
Or
2%
Of Potential Users
Impulse.
Indirect Competition
There are a group of social and commerce platforms mixing features to create indirect competition in our sector.
However, none of these are pursuing the brand engagement and community interaction space as we are:
Social Platform
More Commerce
Less Commerce
Normal Site
Team.
Impulse.
Founding Team.
Jamie Evans
Founder of The Pro Boot Room - £30k Turnover.
Work done for Sunday Times & Qinetic.
3 Years travelling and working worldwide.
Gareth Evans
Founder of Digestible Notes - 33k Monthly Unique's.
1st Class Law Graduate.
Rejected a Masters place at Oxford & Cambridge.
Advisers.
Adam Harrison
Elfried Samba
Andy Honess
Investment.
Impulse.
Ask: £300K for 15% Equity. Fund 2 Years post App launch.
£300K
24 Months
Contact.
Impulse.
Financials.
Impulse.
Investment.
Impulse.
Gymshark.
Impulse.
We share similar target age groups. Both focus on influencers and social collaboration. Gymshark lead offline community. We want to lead online.
Opportunity to learn and get advice. We want to solve Gymshark pain points, and involve Gymshark's ideas and experiences in our development & investment process.
We've done a lot of the hard work and already have a lot to do over the next 6 months. Gymshark can be the small boost that lights the Impulse fuse.
