Impulse.

We help stores reward their online community and convert social followers into transactions using 5 unique commerce tools.

Featured

Impulse.

Today the livelihood of small stores and their owners depends on unfair algorithms and inconsistent engagement.

This has to change.

Problem.

Impulse.

"Pay To Win" Social Platforms Damage Engagement.

Expensive for smaller stores using paid ads to reach target audience. Implausible to build or maintain strong relationships with their community on saturated social platforms where only 7% of followers see content.

No Dedicated Social Shopping App.

Online shopping is scattered and over-complicated. No single space to connect, communicate, rewards, shop and sell.

Social Followers Don't Convert to Cash.

The effort put into building strong social media followings does not always convert into multiple transactions and repeat customers.

Solution.

The Complete App.

A chronological social space that collates a users favourite stores, influencers and friends - all on a platform designed to reward shopper engagement.

Customer Touch Points.

A set of social tools that turns followers into fans. Impulse makes them feel like an insider and a vital community member.

Impulse.

Intelligent Tools.

On-board users and boost transactions via Flash Sales, Rewards, Feedback and Stripe checkouts that cut down abandoned sales.

USP.

Commerce Tools.

5 Unique commerce tools built into the Impulse platform. Boost engagement, increase sales, and showcase real-time analytics.

Revenue With "0" Users.

Turn platform revenue without registered users. Our open tools allow non Impulse users to access Impulse content, engage, and buy products.

Influencer Stores.

Our Stores are our Influencers. Stores using our tools push their following to interact and use Impulse. It's in their best interest to share these tools to increase transactions.

Impulse.

Product.

Impulse.

Product Uploaded

Stores upload product or use one of our 5 commerce tools.

Engage & Buy

Share "open" post to Impulse users and external social followers.

Track Sales

All transactions and engagement is tracked and orders processed.

Timeline.

Impulse.

May 2015

Concept developed over 6 months, 14 versions, and 220 surveys.

Dec 2015

Began network building and funding search.

Mar 2016

Offered £60,000 Angel investment in 2016. Turned it down to self-fund and develop. Hold 100% equity.

Sep 2016

Secured funding via Virgin Start Up, EU grants, and running side hustles.

Feb 2017

Began building platform. Negotiated extra £25,000 free work as part of our contract due to delays.

Nov 2017

Development finished. Alpha preparation began.

Feb 2018

Alpha complete. Beta preparation and platform updates. 

Oct 2018

Beta launch to 400 Test Users and 20 Stores. Gymshark Partnership.

Gymshark sign Letter of Intent - KPIs to meet 250K Users, 25K Transactions, 100 Stores

Apr 2018

Traction.

5.5k

Products

1

GS Letter

15

EA Stores

Launched Web Platform.

weareimpulse.co | 5.5k curated products from over 500 Stores. 2500 Early Access requests from Users and Stores. Tested with 400 Users and 20 Stores.

Gymshark.

Working alongside Social Media, Insights, and Digital Community team to develop Impulse and our upcoming commerce tools. Signed Letter of Intent (250k Users & 25k Transactions).

Early Access Stores.

15 Stores open to testing our commerce tools when we launch the app. Aim to have 50 Stores by launch.

Impulse.

Market.

Impulse.

Social Shopping Market

$33 Bn

2015

Source: Booz & Co

2017

$84 Bn

Source: Statista & RJ Metrics

Smaller Online Store Revenue

Stores with Alexa Ranking 500K - 1M

Addressable Market

600k

32% Bought 11x In Last 3 Months

Shopify Stores

16-24 UK Online Shoppers

2019

2017

Source: Shopify

Source: Office For National Statistics

Revenue.

10% Comission

Verified Stores pay 10% on sales direct through Impulse checkout.

Subscription

Monthly service to provide key stores with our commerce tools.

Financials.

$55

Avg. Social Media Order

2017

Source: Statista

Impulse.

Tiered Advertising

Accessible ads at £4 CPM to allow smallest stores to boost exposure.

Impulse.

Projections based on in-depth research into the current market behaviour of our target audience outlined in the "Market" slide and explained further in our Business Plan:

2.8m

+

10k

Transactions at £4.20 Avg Commission

Verified Stores at £30 & £90 per month plan

Growth.

On-Board our Stores' Social Followers 

We recruit users and they convert dormant followers into transactions.

Open Commerce Tools.

Connect and build relationships with our influencer network promoting Impulse to their social following via blogs, videos, and reviews.

Content Creation. 

Paid Social Media. Blog, Email, and Platform. Constant daily updates, new products, interviews, reviews, shoutouts, increase retention and boost community.

Competition.

=

£15.2m

Total Revenue from 2019 - 2022

Impulse.

Year One

500

Stores

x

Avg. Social Following

10k

=

5m

Direct Potential Users to Access

Target

100k

Or

2%

Of Potential Users

Impulse.

Indirect Competition

There are a group of social and commerce platforms mixing features to create indirect competition in our sector.

However, none of these are pursuing the brand engagement and community interaction space as we are:

Social Platform

More Commerce

Less Commerce

Normal Site

Team.

Impulse.

Founding Team.

Jamie Evans

Founder of The Pro Boot Room - £30k Turnover.

Work done for Sunday Times & Qinetic.

3 Years travelling and working worldwide.

Gareth Evans

Founder of Digestible Notes - 33k Monthly Unique's.

1st Class Law Graduate.

Rejected a Masters place at Oxford & Cambridge.

Advisers.

Adam Harrison

Elfried Samba

Andy Honess

Investment.

Impulse.

Ask: £300K for 15% Equity. Fund 2 Years post App launch.

£300K

24 Months

Contact.

Impulse.

Financials.

Impulse.

Investment.

Impulse.

Gymshark.

Impulse.

We share similar target age groups. Both focus on influencers and social collaboration. Gymshark lead offline community. We want to lead online.

Opportunity to learn and get advice. We want to solve Gymshark pain points, and involve Gymshark's ideas and experiences in our development & investment process.

We've done a lot of the hard work and already have a lot to do over the next 6 months. Gymshark can be the small boost that lights the Impulse fuse.