Product Manager Application Task: 

Jamie Evans

hello@jamies.work

07425937502

How would I improve Signal?

Signal is an incredibly powerful tool. It's ability to pick out relevant and powerful prompts to keep customer's one step ahead of their financial lives will transform the digital economy. Signal's focus on prompting triggers to "key events" that primarily focus on larger changes in circumstance offers a secure safety net to people's finances, and a brilliant wide lens perspective of their financial structure.

 

Yet, I believe Signals true power is still to be unlocked. The future of our digital economy will be built around fierce loyalty to certain brands, products and services. In an ever more competitive financial market, the banks that can build 'cult' followings powered by daily and fluid interaction between people and the numbers they see on their screen, will find an advantage. Swathes of people scared to check their bank account for fear of their overspending, or other's that simply 'hope' their financial independence blindly occurs will begin realising their is a better way to control their money. 

 

Digital finance is moving from a trust based on security. Towards a trust based on banks that do the most for customer's hard earned cash in real-time.

Financial confidence built daily

Signal should help our clients' customers optimise day to day spending. Most of people's spending gets tied up in consumer retail such as food shopping, eating meals out, socialising with friends, (moneyadviceservice.org.uk found £6589 spent annually socialising) and ecommerce (goldmansachs.com/insights found over 90% of millennials buy online consistently). By allowing Signal to access data points consistently, and suggest changes of behaviour via smaller, short term "Optimise" nudges, as well as "Key Events" it could help curb spending excess and help build people's confidence in their financial independence.

  • "Optimise" nudges are used to help people keep an eye on inefficient financial behaviour. Obviously, we must be aware it is not our place to judge spending behaviour, merely help people align with their own financial goals with greater ease.

  • The goal is to help people see gradual day to day, and month to month changes in how they spend their money. They get the safety net of having bills, insurance, and overdrafts managed, combined with the empowerment of being able to action the small outgoings that add up quickly.

  • The "Optimise" nudges main task is to flag excess spending in a certain category and subcategory, and then continue to track this from day to day. The Trend API can pick out a certain service or product a person spends money on, attach a long term flag to track this outgoing, and then aggregate the changes in their spending in the BE. The more data points the "Optimise" nudges gather over-time the better we will be able to pick out inefficient spending, and the more specific the notifications we can send to customers.

Triggers. Trends. Trajectories.

Trajectories is the third feature to the Signal product. Trajectories visualises the impact of Bud's data aggregation, triggers, and trends, and combines these to give future insights or projections into the customers account balance. These projections take the money saved in key events, the habits actioned by daily optimise nudges, and the monthly spending habits, and displays this information on an interactive graph. The goal with trajectories is to bring the fluidity of people's money to the fore, encouraging users to continually improve financial habits, whilst returning to their banking app to see their progress.

Trajectories is aimed at improving customer retention, reducing churn rate, and adding a form of "gamification" to their finances. We are trying to give a visual overview of their long term finances, alongside consistent short term nudges to reach their financial goals. The Trajectory feature is not a guarantee of a future account balance, but more of a pathway to financial independence if they keep optimising daily and monthly spending.

Visualised insights based on bud actionables

Visualising financial progress using Trajectories is akin to managing an investment account. The ability to see movement in your spending, highlight patterns, and use visual cues (percentile changes and monthly progress points) helps make the impact of Signal's Triggers and Trends more user friendly and accessible.

Flags excess spending and active nudges

The "Optimise" nudges flag inefficiencies across daily and monthly spending and send real-time notifications of how to better spend money. By using the Signal API to breakdown spending trends, and then highlighting an excess in spending (for example £100 monthly on Deliveroo) Bud could suggest using available Deliveroo vouchers or deals, or to transfer £50 of that spend into home cooking, to save over £600 annually. The Optimise notifications then track the exact same Deliveroo spending to the next month delivering an up date to the customer's trajectory graph.

More real-time information

The role of Trajectory and the Optimise nudges is to inform and advise. Our customers do not want to be nagged or "mothered" into making financial decisions. As such, the Optimise nudges should be able to be toggled depending on how aggressive the individual customer's savings targets are. Alternatively, as part of the Signal ML system, the customer could set Signal to evaluate and suggest optimisations at a greater rate. Flexibility for our clients' customers again increases the chance of building long term relationships with their banks.

Bud projects an accounts future trajectory

We display the accounts potential future balance based on the Triggers that customer actioned, as well as the Optimise nudges that track continuous spending behaviour.

"Optimise" notifications

The optimise notifications showcase the impact of day to day spending. Gently highlighting potential areas to improve financial habits.

Additional Signal Events

As part of Signal's new focus on optimising smaller financial events for it's clients and customers, I propose a new benefit or contextual trigger. Subscriptions are becoming a dominant economy themselves, and are the driving force for millions of companies, start-ups, ecommerce brands across the planet. As the digital ecosystem develops, managing the sheer number of subscriptions, the financial value associated to these, and the accumulative impact these can have on a persons bank balance will only get greater.

 

In 2017, people spent an average of £18 per month on subscriptions (£216 /year), with expectations that this has risen to almost double that in 2020 due to the COVID pandemic. Subscriptions to gyms, video and music streaming, product delivery, hobby plans, and newspaper or magazines make up a huge part of our financial lives - yet there is no way to manage these outgoings directly from your bank account.

Subscription Cycle

Signal is able to pick out the recurring monthly subscriptions and direct debit payments and double checks if you would like them renewed. This is useful for people who have forgotten about a subscription, or may not have realised they subscribed to a service (and were caught in a subscription trap). Subscriptions often occur at different dates in a month, so Signal will bring a new trigger based on a pre-set amount of days, before asking the customer about the subscription. This is particularly valuable for subscriptions for apps, whereby we can track when the app was last opened and used.

  • Initially Signal just needs to see the payments as they move through a users accounts. Most subscriptions renew every 30 days, so it will be simple for the Trends API to pick out recurring payments.

  • The goal for managing the subscription cycle, is bring forward passive financial inefficiencies. Outgoings that may not be noticed, and therefore can easily add up over time.

Subscription Value

Signal not only tracks the renewal date for a subscription, but has access to the last open date for the app, and for how long the app has been used for, Android and iOS both track app usage, and this can be used as an initial measure for certain subscriptions. This could be taken further for gyms, whereby most have an app that is used to check in to the location. The number of these check in's over the course of a month can determine the value to the customer.

  • Signal sees that Netflix is up to renew in 3 days. It currently has a usage time in the last month of 2 hours. The subscription is £8/month. This gives Signal a "value" for Netflix of £4/hour.

  • Our customer is paying £100/month for a gym membership. Signal sees that they only enter the gym 5 times in the last month. This gives Signal a "value" for the gym of £20/time.

In conclusion

Signal has the potential to bring people and their money closer together. My proposal for improving Signal builds upon it's current implementation and utilises it's available API's. My goal was to encourage customers to feel positive about their money, using Trajectory to help visualise transparency into their own financial progress; as well as using Optimise to flag inefficient spending habits in day to day life. Signal isn't designed to make people obsessed about their money, instead it's about inspiring confidence in their finances, and an ability to reach financial independence even in times of unstable economic outlook.

Why Bud

Bud is a place where I will be challenged. Big ideas are clearly encouraged and actioned and I envisage a space to learn everyday from people better than myself. As a company, Bud is leading the charge in ethical data and accessible financial freedom - it's ongoing deep integrations with machine learning and social features, such as Signal, allows people to take control of their money and stay one step ahead of an ever more unstable economic outlook. Frankly, the depth and breadth of the products Bud offers is astonishing - the huge value offered to enterprise banks, but also the movement to help people's everyday lives is a fascinating combination.

 

Furthermore, I am intrigued to see the wider product strategy as Bud looks to potentially add more social finance features - the tribal relationships between people and how they spend their money is the future of connecting an end-to-end digital economy, and I want to be on that frontier. In short, Bud releases products that improve people's lives. The chance to align with the companies vision, push it and myself beyond boundaries is not only exciting but would be vital in a place to work, create and grow.

Why Plum

Plum is a place where I will be challenged. Big ideas are clearly encouraged and actioned. I envisage a space to learn everyday from people better than myself. As a company, Plum is leading the charge in seamless payments and accessible financial freedom - it's ongoing deep integrations with machine learning and social features, such as the gamification of budgeting and goal setting allows people to take control of their money and stay one step ahead of an ever more unstable economic outlook. Furthermore, I am intrigued to see the wider product strategy as Plum looks to potentially add more social finance features - the tribal relationships between people and their favourite money spending hotspots is the future of connecting an end-to-end digital economy, and I want to be on that frontier. In short, Plum releases products that improve people's lives. The chance to align with the companies vision, push it and myself beyond boundaries is not only exciting but would be vital in a place to work, create and grow.

Why Square

Social commerce is the future of how goods, services and products will change hands. The advent of accessible online commerce and service channels, combined with highly engaged social platforms has created the perfect storm - we are in the midst of a power shift to the small business masses. The ability for anyone around the world to have an idea, create a brand, source products and then sell directly to the customers and fans will accelerate. Cheaper advertising costs and the release of intelligent social commerce tools (beginning with Shopify, Facebook, Pinterest) trickling into smaller high growth start-ups will be a necessity as people's lives and emerging economies scale. The chance to align with a company helping to create this vision, all the whilst pushing it and myself beyond boundaries, is not only exciting but would be vital in a place to work, create and grow.

Why Revolut

Revolut is a place where I will be challenged. Big ideas are clearly encouraged and actioned. I envisage a space to learn everyday from people better than myself. As a company, Revolut is leading the charge in seamless commerce and accessible financial freedom - it's ongoing deep integrations with crypto and stocks (something I personally have a passion for) allows people to take control of their money and stay one step ahead of an ever more unstable economic outlook. Furthermore, I am intrigued to see the wider product strategy as Revolut adds more social commerce features - tribal relationships between people and their favourite brands is the future of commerce and I want to be on that frontier. In short, Revolut releases products that improve people's lives. The chance to align with the companies vision, push it and myself beyond boundaries is not only exciting but would be vital in a place to work, create and grow. I feel like my background and experience is perfectly suited to accelerate this exact Revolut project into the near future.

Why Tik Tok

Facebook is a place where I will be challenged. Big ideas are encouraged and actioned. I envisage a space to learn everyday from people better than myself. As a company, Facebook is leading the charge in social commerce - it's ongoing deep integrations with Shopify (which has M&A potential) are extremely powerful and I want to see this develop. Furthermore, I am intrigued to see the wider product strategy as Workplace expands and the growth of the Oculus project as it progresses into VR on a more commercial mainstream scale. In short, Facebook releases products that improve people's lives. The chance to align with the companies vision, push it and myself beyond boundaries is not only exciting but would be vital in a place to work, create and grow.

Why Tide

Tide is a place where I will be challenged. Big ideas are clearly encouraged and actioned and I envisage a space to learn everyday from people better than myself. As a company, Tide is leading the charge in seamless banking and accessible financial freedom - it's ongoing deep integrations with accounting, invoicing and social perks allows people to take control of their money and stay one step ahead of an ever more unstable economic outlook. 

 

The advent of accessible online commerce and service channels, combined with highly engaged social platforms has created the perfect storm - we are in the midst of a power shift to the small business masses. The ability for anyone around the world to have an idea, create a brand, source a product or service and then sell directly to the customers and fans will accelerate. Cheaper advertising costs and the release of intelligent social commerce tools trickling into smaller high growth start-ups will be a necessity as people's lives and emerging world economies scale. The only way for these small to medium growing to companies to control their growth is flexible and valuable banking that meets there needs. The chance to align with the companies vision, push it and myself beyond boundaries is not only exciting but would be vital in a place to work, create and grow.

Why Cazoo

Firstly I love cars. Secondly and maybe more importantly, Cazoo is a place where I will be challenged. Big ideas are clearly encouraged and actioned and I envisage a space to learn everyday from people better than myself. As a company, Cazoo is leading the charge in seamless car buying - it's ongoing deep integrations with delivery, finance options and in my opinion sector leading marketplace allows people to take control of how they buy there prized car, giving more confidence in the finances and peace of mind in the cars reliability, to stay one step ahead of an ever more unstable economic outlook.

 

Furthermore, I am intrigued to see the wider product strategy as Cazoo looks to potentially add more social finance features - the tribal relationships between people and their cars is the future of connecting an end-to-end digital automotive economy, and I want to be on that frontier. The chance to align with the companies vision, push it and myself beyond boundaries is not only exciting but would be vital in a place to work, create and grow.

Resume

Rebecca Dipple

2013 - 2015

Having moved to Australia in July 2013, I spent 3 years living and looking after school boarders from age 13-18. As a boarding master my role included 24/7 student support, carefully navigating student personal problems, and providing a key care role. Alongside this I was a full time sports coach, teaching assistant for domestic and international students, and organised key sports and social events.

Key Skills Implemented:

  • Maintaining interpersonal relationships with students from various social and cultural backgrounds.

  • Patience whilst offering academic support and day to day life advice and pastoral care.

  • Solving issues and problems at short notice, whilst working in a hectic and often highly energetic boarding environment.

9 Coachwood Close

Byron Bay

NSW 2481

References

Daniel Brown

TSS Dean of Boarding 2012-2016

Resume

Rebecca Dipple

9 Coachwood Close

Byron Bay

NSW 2481

Nimisha Mascarenhas

GS Hostel Owner

+351-935-344-110

Selection Criteria

A relevant tertiary qualification and three years’ experience in a student support role, or equivalent:

Completed a Bachelor of Business, undertaking key modules in Leadership and Organisation, as well as choosing further modules in Social Work, Anthropology, Youth Gangs, and Violence, Death & Culture. Alongside my bachelors I have taken part in numerous University led well-being and support events, as well as organising and running various student supported events, trivia nights, and brunch events.

Demonstrated understanding of the safety support and wellbeing issues impacting domestic and international university students:

Having travelled across 40 countries and studied in Australia, Sweden, and the Netherlands, I have spent a large proportion of the last 5 years interacting and living amongst both domestic and international students. Whether that be dealing with language barriers, social differences, homesickness, study anxiety, or the cultural subtleties that often differ between Australian based and overseas students I am well aware of the care needed to understand the range of openness and acceptance of well-being and mental health.

Proven strong written, verbal and interpersonal communication skills including experience in effectively responding to situations where people may be in distress:

Whilst travelling, completing written essays during my degree, or immersing myself in both interpersonal student and work life I am dedicated to communicating clearly, empathising with the reader or listener, and most importantly not imposing my thoughts on the people I have helped support or offered advice to. There has been some key moments that have dictated my passion for well-being, none more so than having to carefully talk a suicidal man off a bridge, understand his worries, ease his irrational thoughts and ensure the relevant authorities could follow up in a more professional manner.

Demonstrated experience in effectively engaging with a broad range of stakeholders and facilitating feedback:

Dealing with multiple departments, organising daily and weekly reports, and ensuring proper documentation of stock inventory, event stalls, or people and budgets has been central to my volunteer work; alongside completing group projects, major academic presentations in Utrecht and here in Australia working in hierarchical retail environments engaging with regional and national representatives.

Demonstrated experience undertaking projects and contributing to organisational change processes:

Running events, support meetups, engaging entertainment nights and making sure these are taken from start to finish seamlessly, whilst co-operating with a broad group of subsidiary contractors is a personal favourite challenge of mine. Whether running Children's Heart Foundation charity events, non-profit Harry Potter trivia evenings, or high profile Wellness events, organising people carefully and enthusiastically is vital and an environment I thrive in.

High level computing skills including website maintenance and online survey administration:

Trained in advanced stock and inventory management systems (Shopify), and built and designed personal travel blogs and websites, both as part of my Business degree but also within my spare time.

Strong working knowledge of current workplace health and safety legislation:

Working within a frantic hostel environment and during volunteer events, working with international students and travellers, all whilst ensuring workplace safety, fire precaution, anti-bullying, drug and alcohol awareness, as well as the daily need to up keep the high standards a business expects from it's key employees.

Resume

Rebecca Dipple

9 Coachwood Close

Byron Bay

NSW 2481

Selection Criteria  (Continued)

Strong working knowledge of the principles of equity, diversity, access and inclusion:

Working in a vibrant hostel environment dealing with a plethora of nationalities, studying in Sweden and the Netherlands, and taking a keen interest in Global Mobility for students has been a crash course in understanding and emphasising with various people, from worldwide backgrounds, disabilities and inclusive needs.

Demonstrated capacity to operate effectively across multi-disciplinary teams and adapt your approach to changes in environment or circumstances:

My less than linear career path to date is proof I am able to succeed in a varied and challenging set of environments. Within each role, whether as a retail assistant, Wellness Warrior and Global mobility officer, or student, being open to leading a group of people, or simply having to do the basic "dirty work" is vital to a team succeeding. I have been more than willing to take on any challenge needed and adapt to every single person or task handed to me, with diligence and care.

My start-up failed. 1,599 days of sheer effort, incredibly long nights, and hundreds, if not many thousands of little failures have culminated to now. We surveyed, designed, developed, launched, iterated, launched again, networked, collaborated and created endlessly; and achieved a huge amount on limited resources (2100 Early Access Users, 450 eCommerce Stores, Gymshark signed Letter of Intent), but still failed. I made mistakes; lack of efficient networking, previous development delays and decisions caught up with us, I built little credibility and was far too insular in our problem solving process. Yet, I loved every single second. Every issue and crisis, every barrier, and meeting, and 3am customer phone call. Every minor success and lesson learnt the hardest way possible. No one to hold my hand, and my job to hold everyone else's hand. People relied on me. I failed. People expected me to succeed. I failed. Clients demanded I succeed. I failed. Sacrificing more than money - we lost friendships, relationships, travel trips, events, gigs, family events, and the time from our early 20's pursuing something great. Chasing down the big guys. Hunting for something better. Trying to change the lives of clients, our users, and ourselves. We failed. I failed.

I wouldn't change any of it for the world.

However, it's time to start again. To be again part of a new vision. To help push a company way beyond it's boundaries. This time it won't be mine. I want to join yours. Everything I have learned isn't through the way you probably usually hire. I have a wide set of skills built in an unusual way, predominately formed under pressure at short time scales to achieve optimal results. In hindsight, I have three particular area of expertise that I excelled at - UI & UX Design, eCommerce, and Product Management. Built from a mixture of designing our app and web platform, researching and creating our bespoke social commerce sales and analytics system, all whilst scheduling the platform maintenance, security, product upkeep, and guiding a small team across large time spans to remain focused and guided towards our targets.

Through running Impulse my curious nature often lent itself to understanding key successful startups in relevant sectors to our own. Revolut was one of our "poster boys" for growth, community maintenance, and crowdfunding. We kept a close eye on your progress, and wasn't surprised by your Seedrs raise and substantial valuation. Currency exchange and the transfer of money (decentralised banking and cryptocurrency), will soon outweigh oil in it's importance to growing economies and survival of major world powers. Even in the microcosm of running a small start-up this is clear, and I understand the importance of financial security and overseas liquidity in money transfer for business and personal use.

 

I'm inspired to take on a new challenge and help take Revolut on to it's next steps in revolutionising banking as we know it; particularly your Beta movement into Perks and bringing community incentives to financial accounts. I'm open for a phone call or further discussion whenever a best time may suit.

Regards,

Jamie Evans

Boarding Master, Sports Coach, Teaching Assistant & Event Organiser - The Southport School, AUS

Why Freelancer

The digital economy is shifting. People want autonomy and control of when they work, the jobs they select, and how much their individual expertise is worth. Having been a part of this movement automating a remote ecommerce system whilst travelling, to consulting with early stage start-ups to build concept prototypes - the freedom and financial control flexible work can bring changed my life. No doubt it will change millions more lives in the next decade. More importantly, it will change how some of the largest enterprise clients on the planet hire. There is a good chance the death of the contracted 12 month, 9-5 is imminent, with an unstable economic outlook, companies like NASA using a flexi-work to manage HR costs and increase output could be the future.

 

From a culture point of view, Freelancer would be a place to learn from people chasing down this flexi-work economy and be on the frontier leading this approach. Freelancer is brilliantly positioned in the market as a dual network tool and quickly becoming a go to solution to help self-driven entrepreneurs collaborate from both a creative and business owner standpoint - and I'd suspect that begins from the people inside the company. If the psychologically optimised landing page is anything to go by (UI is on point), the people at Freelancer think clearly, understand their customers (which means they understand their employees) and are all pulling in a unified and accelerated direction. Quite simply, the chance to align with the companies vision, push it and myself beyond boundaries is not only exciting but would be vital in a place to work, create and grow.

This application is for the role of: Product Manager - Product Strategy  |  London, United Kingdom

About Me

 

I love turning ideas into concepts, and then transforming these concepts into physical form by executing efficiently - whether it's to make passive recurring income, create a valuable service for people, or simply to bring a personal vision to life - the process gives me immense satisfaction and a sense of purpose.

 

I first found this purpose whilst I was travelling the world. I would often wake up to £1k worth of orders that covered my next months expenses, all from an automated process that repurposed sports memorabilia and sold it on some unique social channels at the time. This went further during the 1,429 days of bootstrapping Impulse from the ground up. The journey to bring a dream to fruition, the learned ability to overcome failure, the working relationships built with my team, and the diverse skills acquired was all part of the joy of actioning an idea.

This has led me to where I am now. I have found my space as a business centric product manager that loves turning concepts to code, and code into valuable user focused products. More importantly, I have found, having played elite sport, a continued desire to lead a team. Though subtle, the similarities between creating autonomy for high performance developers, empathy in understanding customer needs, and managing stakeholder expectations, mirrors an elite teams vision to perform consistently and deliver data propelled results, united in a common goal.

Why Facebook

Facebook is a place where I will be challenged. Big ideas are encouraged and actioned. I envisage a space to learn everyday from people better than myself. As a company, Facebook is leading the charge in social commerce - it's ongoing deep integrations with Shopify (which has M&A potential) are extremely powerful and I want to see this develop. Furthermore, I am intrigued to see the wider product strategy as Workplace expands and the growth of the Oculus project as it progresses into VR on a more commercial mainstream scale. In short, Facebook releases products that improve people's lives. The chance to align with the companies vision, push it and myself beyond boundaries is not only exciting but would be vital in a place to work, create and grow.

Why Me

I pride myself on a work ethic to go above and beyond. In any project, the extra step to focus on attention to detail and doing more than expected is a core part of who I am. 

  • The ability to organise and deliver: Pro Boot room - £30k ARR at ~70% net margin whilst living overseas.

 

  • Strong understanding of social platforms: Impulse - built and bootstrapped from the ground up. Launched with 450 stores having been developed in house with Gymshark.

  • Lead teams through enterprise projects: NotLost - managed a team of 14 developers, with a 6 month £350,000 budget leading the core branch. We released features for Bolt and TfL.

No doubt you are inundated by applications so thank you for taking the time to read this one. I am available to interview remotely via video, or in person in London from November 5th. 

Regards,

Jamie Evans